Teradata’s Customer Journey Solution
Consider a situation where a customer abandons the shopping cart on a retailer’s website. Solely based on that interaction, the retailer might consider sending the customer a coupon to incentivize transaction completion.
However, if the retailer has insights into this particular customer’s end-to-end journey, and understands that the customer likes to browse online and shop in-store, he will know rushing in with a discount at the time of cart abandonment isn’t necessary, as the customer will likely complete the purchase in-store.
Teradata’s Customer Journey solution combines expertise in data integration, advanced multi-genre analytics, and cross channel orchestration to provide marketers a 360 degree view of their customers, analytical insights to drive and optimize customer journeys, and the ability to execute multi-channel campaigns, powered by real-time decision making.
- Access and combine all your customer and marketing data, including real-time digital data, for a 360 degree view of your customers
- Gain deeper insights about customers and their journeys, through advanced multi-genre analytics, machine learning and real-time analytics
- Optimize communications/offers based on real-time digital interactions and customer profile data
- Simulate the impact of planned changes on business and campaign performance
- Drive improvements in key processes to maximize business performance and marketing ROI
- Seamlessly connect to and communicate across all channels
- Create dynamic visualizations and custom dashboards for performance reporting
- Scale with confidence to run 1000s of campaigns and handle millions of individual customer journeys in real time