Marketing + Data: Create a Meaningful Relationship with your Customers
Get the most up-to-date information on how to use data insights to drive customer engagement and brand affinity; creating relevant, meaningful customer interactions through data-driven marketing; breaking down information silos to get a cross-channel, 360-degree customer view and more.
Data-Driven Marketing: How to Engage Your Customers
In this Harvard Business Review webinar, Tom Redman will take a fresh look at data-driven marketing and will explore the roles and potential of integrated processes and individualized insights in better engaging customers. He will propose a tough standard for what it means to be data-driven and ask attendees to take a hard look in the mirror. He will then apply that standard to all aspects of customer engagement. Along the way, Redman will explore important implications—for example you simply cannot hope to be data-driven when organizational silos prevent you from establishing a 360° view of the customer. To better engage your customers and learn what it means to be data-driven, join Redman and HBR on January 8th.
National Retail Federation Annual Convention & EXPO: Booth #3352
Hear firsthand from our thought leaders Dr. John Tanner Jr., author of “Analytics and Dynamic Customer Strategy: Big Profits from Big Data,” Bill Franks, author of “The Analytics Revolution: How to Improve Your Business By Making Analytics Operational In The Big Data Era,” and Lisa Arthur, Direct Marketing Association’s 2014 Marketer of the Year and author of “Big Data Marketing: Engage Your Customers More Effectively and Drive Value.” Monday, January 12, 1:45 -2:45 pm ET, Level 1 EXPO Hall, BIG !deas Room 1.