Marketing + Data: Create a Meaningful Relationship with your Customers
Get the most up-to-date information on how to use data insights to drive customer engagement and brand affinity; creating relevant, meaningful customer interactions through data-driven marketing; breaking down information silos to get a cross-channel, 360-degree customer view and more.
Teradata Oil and Gas Big Data Summit
This complimentary event will feature speakers Blake Johnson of Stanford University, Blake Larsen of Western Refining, as well as Steve Matthews and Bill Franks of Teradata. Learn how next-generation, data-rich organizations are using data analytics to empower their leaders to make more profitable decisions about the exploration to production and crude to customer value chain.
Inside Overstock’s Transition to Data-Driven Marketing: Using Technology to Drive Customer Centricity
Join Chief Marketer as Bhargav Shah, CIO at Overstock, discusses the imperative of being a data driven marketing organization, the challenges and opportunities for a marketing organization in leveraging massive amounts of big data, and how analytics have enabled better management and measurement of marketing spend.