Marketing + Data: Create a Meaningful Relationship with your Customers
Get the most up-to-date information on how to use data insights to drive customer engagement and brand affinity; creating relevant, meaningful customer interactions through data-driven marketing; breaking down information silos to get a cross-channel, 360-degree customer view and more.
Stephen Brobst Live on Big Data
Dec. 3, Silicon Valley: "Big Data Problems That Need Solving to Move the Industry Forward"
The Virtuous Circle of Data
During this session, a panel of leading experts (Philip Evans; Senior Partner, Boston Consulting Group and Florian Zettelmeyer; Ertle Professor of Marketing, Kellogg School of Management at Northwestern University) will explore the ways in which you can drive innovative thinking to transform your business. The panel will debate topics such as: How does being "data-driven" impact organizational success?; What do successful data-driven companies do differently?; and How can you build a data-centric strategy?