CUSTOMER EXPERIENCE

Optimize the Customer Experience—Through Every Touch Point

When it comes to customer experience, acquisition, retention, experience management, cross-sell and upsell—Teradata can help. We help you deliver relevant, personalized experiences in real-time, influence customers’ journeys to align with your desired business outcomes, and build systems that support the complexity and scale you need today and in future.

videocam
Video
Lloyds Banking Group 'crowd funds' initiatives to execute analytic projects that benefit the customer journey.

Leverage our expertise in data integration, advanced multi-genre analytics, and cross-channel orchestration to:

ENHANCE CUSTOMER EXPERIENCE

Deliver personalized, relevant communications

GROW SALES REVENUE

Increase individual sales with cross-sell and upsell

INCREASE MARKET SHARE

Expand market presence with new customers

REDUCE CHURN

Retain customers by identifying and mitigating churn risk

Next Section

Why Teradata for Customer Experience

Why Teradata

Market-Leading Analytics Capabilities Backed by Seasoned Customer Experience Experts

Teradata delivers a complete customer journey offering with the scalability, performance, and expertise—both domain and industry. We know how to generate the targeted capabilities, deployment speed, and increased business value you need to engage customers with confidence, delivering the right message in real time.

Download NOW
book
Executive Brief
Find out how the Teradata Customer Journey is being applied in a variety of industries.

Download Brief

Teradata is uniquely equipped to optimize customer experiences because we offer:

COMPLETE CAPABILITIES

In data integration, advanced analytics, and interaction management

MARKETING AND ANALYTIC EXPERTISE

Domain and industry experts provide capabilities that fit your needs

PERFORMANCE AT SCALE

Scalability and performance to adapt as the business grows

Next Section:

Our Approach to Customer Experience

Our Approach

Every Channel, Every Touchpoint, Every Time

The Teradata Customer Journey takes a three-pronged approach: Connected Data, Connected Analytics, and Connected Interactions. Connected Data pulls together your relevant data for a 360° customer view. We apply the latest analytic capabilities to that data—Connected Analytics—help you understand your customers’ desired, motivations, and intent. Then we automate the fast, efficient deployment of sophisticated contact strategies—Connected Interactions—through any inbound or outbound channel, so you can influence and optimize customer journeys. 


 

The Right Message, Through the Right Channel, In Real-time 

Aligning offers with the customer journey improves customer experience, and lifts both sales and service productivity. Teradata gives you the tools to manage customer interactions across all touchpoints and channels in real-time, for personalized, contextually relevant offers and communications. 

videocam
Video
Global CPG giant P&G depends on Teradata to follow the customer journey for more than 4.8 billion consumers.

Next Section:

Resources Related to Customer Experience

Related Resources

The Complete Customer Journey Analytic Approach You Need

We use our breadth and depth of expertise in data integration, advanced analytics, and cross-channel orchestration to create best-in-class customer experiences. 

Read NOW
local_library
EBook
See How CMOs Operationalize Insights to Shape Journeys that Align with Business Objectives.

Read Ebook